WFA AI Marketing Growth Bootcamp
WFA AI营销增长实战营
An AI-powered marketing growth program for fertility, healthcare, and service-based organizations
About the Program
The WFA AI Marketing Growth Bootcamp focuses on growth scenarios for fertility, healthcare and service-based organizations, helping them use AI to improve content production, public-channel acquisition, private-traffic conversion, sales communication and brand reach. The bootcamp emphasizes real business problems, hands-on practice and reusable templates so that AI tools become an integrated part of the organization's marketing growth workflow.
Who It's For
- Leaders of fertility centers
- Leaders of assisted reproductive service organizations
- Leaders of cross-border medical service organizations
- Owners and executives of healthcare organizations
- Brand leaders
- Marketing leaders
- New-media operation leaders
- Sales team leaders
- Private-traffic operation teams
- Content marketing teams
- Founders seeking to use AI to reduce cost and improve efficiency
Program Highlights
- Anchored in real business problems with hands-on practice
- Covers public-channel acquisition, private-traffic conversion, sales communication and brand reach
- Reusable templates and a draft AI marketing workflow for the organization
Course Modules
Module 1: Marketing in the AI Era
- How AI changes the underlying logic of marketing
- From content-driven to conversation-driven
- An overview map of marketing AI tools
- Boundaries of AI application in fertility and healthcare
Module 2: Prompt Writing & High-Performing Content
- High-quality prompt structure
- Generating titles, hooks, pain points and conversion copy
- Generating Xiaohongshu (Little Red Book) seeding notes
- Generating WeChat moments closing copy
- Generating short-video scripts
- Adapting content style across platforms
Module 3: Short Video & Personal IP Building
- Short-video topic generation
- Voice-over script generation
- Storyboard script generation
- Positioning the founder IP / expert IP / organization IP
- Digital human content creation
- Content matrices on Xiaohongshu, Video Account and Douyin
Module 4: AI Dual-Channel Acquisition & Content Matrix
- Public-channel content layout
- Private-traffic content reception
- Rewriting one piece of content into multiple platform versions
- 30-day content calendar generation
- Article matrix design
- Short-video matrix design
- Multi-platform content distribution strategy
Module 5: AI Private-Traffic Conversion & Sales Scripts
- Customer segmentation and tagging
- Private-traffic activation scripts
- Re-engaging dormant customers
- Sales Q&A simulation
- AI sales-assistant design
- Handling customer objections
- Repurchase and referral scripts
- Simulation of assisted reproductive service consulting scenarios
Module 6: Closing the AI Marketing Loop & Team Adoption
- Idea → production → distribution → conversion → review
- Building an internal prompt library
- Building a marketing template library
- Collaboration mechanism for small AI marketing teams
- AI marketing automation handbook
- Real project output
- Group presentations and review
Learning Outcomes
- AI content topic library
- Short-video script samples
- Xiaohongshu / WeChat-moments copy templates
- Customer activation scripts
- Sales Q&A simulator
- Private-traffic conversion prompt chain
- 30-day content calendar
- Draft AI marketing workflow for the organization
Schedule & Format
- Format
- In-person intensive practice with live prompting and content production, supported by group projects and review sessions. Schedule, location and format are subject to official WFA announcements.
Get the latest arrangements from the WFA Secretariat
For schedule, location, fees, registration details, or institutional training cooperation, please contact the WFA Secretariat for the latest arrangements.
This page is compiled by the WFA Secretariat from the program's teaching outline. Specific arrangements are subject to official WFA announcements.
课程大纲由 WFA AI 商学院提供，具体期次以 WFA 官方发布为准。
WFA AI programs are intended for industry exchange, digital capacity building and management training. They do not constitute medical advice, legal advice or any guarantee of business outcomes. Tools, cases and methods are for learning reference only; actual results depend on each organization's own business, team execution and compliance requirements. Schedule, location, fees and registration are subject to official WFA announcements.